In The Press
When you think of the Las Vegas area, what comes to mind? Awe-inspiring entertainment? Definitely. A wide array of state-of-the-art venues for meetings of all sizes? Certainly. Resorts that offer amenities aplenty? Absolutely. With nearly 150,000 rooms, Las Vegas offers the best group value proposition in the world. Area resorts play host to 6.5 million meeting, convention and incentive delegates annually, ranging in size from 10 to more than 175,000 attendees. However, the COVID-19 crisis has brought the good times to an abrupt halt in Las Vegas.
There’s nothing I love more than transforming a three-ring circus into an event machine that engages guests, runs like clockwork, and delivers ROI. I’ve been creating, planning, and running corporate conferences and events for more than 20 years, as part of consulting firms in the U.K. and U.S. and as founder of my event management firm, C.KAY International. In the middle of all that, I served as COO for a U.S.-based leadership development consulting firm.
C.Kay International marketed to previous years’ delegates, as well as new prospective attendees, primarily through email blasts and social media, such as Facebook, Twitter and LinkedIn.
Take advice from these successful meeting and event planners. See how their daily routines and behaviors make them successful in their jobs.
“As a long-time event planner, I’ve always considered physical event security one of the many critical event components I manage, with needs assessment, appropriate resource procurement and oversight,” says Caroline Kay, founder of C.Kay International, a Seattle-based event management firm.
Caroline Kay is a conference and event planning consultant with boundless energy and more than 15 years of event and operations management experience. Her globe-spanning events are meticulously managed and engineered with ingenuity, with a constant eye to ROI for her clients.