Event Management

Online or On-site: Make Your Events Sustainable

Online or On-site: Make Your Events Sustainable

April 22 is celebrated around the world as Earth Day, but shouldn’t every day be Earth Day? When it comes to planning and producing events, C.KAY International views every day and every event as an opportunity to maximize sustainability. We keep our eye on an event’s...

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I Get By With a Little Help From My Friends

I Get By With a Little Help From My Friends

“I’m still standing, yeah, yeah, yeah,” proclaims my friend and event management colleague, Marcus White, in this blog post. It’s his victory shout about dealing with the changing world of events management, and life in general, since COVID-19 hit. He offers brilliant...

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Tricks of the Trade: Attracting Event Attendees

Tricks of the Trade: Attracting Event Attendees

When discussing my favorite topic—event management—with colleagues and clients, I’m often asked: what’s the best way to get the word out about an event and attract attendees? Given the nearly endless ways we can communicate with prospective attendees, what’s the most effective and efficient way to publicize an event?

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When in Doubt, Hire it Out

When in Doubt, Hire it Out

Your business is growing. There are promising clients and strategic partners to pursue. You have scads of exciting product ideas you want to explore.

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Tricks of the Event Management Trade

Tricks of the Event Management Trade

Managing major corporate events is part art and part science. It takes enormous creativity and meticulous organization to pull off a successful, productive, memorable event. An event with great memories, that is. Not the more typical recollections: snore-inducing presentations, painful ice breakers, and rubber chicken meals.

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